Aristotelian rhetorical analysis of a political ad together

Byivory lessons

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Let’s do an Aristotelian rhetorical analysis of a political ad together:

  • Watch the following ad and discuss the rhetorical strategies the ad employs.
  • Identify any appeals to Ethos, Pathos, or Logos. What is the dominant appeal in the ad? Look for visual rhetoric.
  • How do the appeals relate to each other? How would you summarize the argument that the ad makes?
  •  
  • 200 words min.

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