BUS 670 Week 6 Discussion 1

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BUS 670 Week 6 Discussion 1

 

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After reading “The ‘six sins of greenwashing’: A study of environmental claims in North American markets (Links to an external site.)Links to an external site.,” discuss the tension between business’s interests in maximizing profits and the public’s interest in receiving complete, truthful, and non-misleading information about products that they purchase. From a business perspective, what are the dangers of greenwashing? If you were a marketing executive, would you have a policy against greenwashing? Why or why not?

 

Guided Response: Respond to at least two of your fellow students’ posts in a substantive manner.

 

Agree or disagree with your classmate’s position concerning having a policy against greenwashing. Defend your position by using information from the week’s readings or the readings related to governmental regulation.

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