Develop a strategic plan for the company


Develop a strategic plan for the company (Ben & Jerry’s) you have used throughout this course and share it with stakeholders.

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10  to 12 slide presentation for key stakeholders to solicit their approval of your strategic plan. Address the following in your presentation: 

An introduction with mission and vision statements
Core values, ethics, and social responsibility principles
Analysis of the company’s:
Internal environment (e.g. strengths and weaknesses related to resources, trademarks, patents, copyrights, or current processes)
External environment (e.g. opportunities and threats related to market trends, economic trends, demographics, or regulations)
An evaluation of the internal and external environment’s impact on achieving the company strategy
Create a strategic objective for the company.
Create short- and long-term goals for achieving the company’s strategic plan.
Determine methods for collecting data and measuring the success of the strategic plan.

 Cite at least 3 peer-reviewed documents. 

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